|Wholly Wholesome… Wholliciously Wonderful!|
The seeds for Wholly Wholesome were planted in 1972 in Morristown, New Jersey when Bob Wintz began a company to bring baked goods to consumers. As the years passed and the company prospered, the Wintz family expanded their business and founded the Run-A-Ton Group, which focuses on niche and point-of-difference baked foods for the Natural Food and supermarket industry.
Wholly Wholesome™ was born in 1996, founded by Bob’s son, Doon Wintz. It is a company dedicated to both quality and taste for the ingredient conscious consumer, with products “that taste as good or better than any other baked product in both the natural foods and conventional market”. As part of the Run-A-Ton Group, Doon Wintz along with his corporate team, combine their passion for natural foods and great baked goods with a commitment to wholesome, yet delicious, baked foods and ready to bake products.
KosherEye tested Wholly Wholesome™ pie shells by making both cheese quiche and fresh fruit pies. The shells baked beautifully and taste quite good. But, the best news is that the shells are certified OU parve, have no preservatives, no artificial flavors, no hydrogenated or trans fats, and no bleached flour. We also tasted the packaged blueberry and apple pies. These ready-to-bake pies are stocked in the freezer section of the supermarket. We followed instructions on the boxes, which call for approximately one hour of baking, and in both cases with minimal effort we had created delicious desserts. (OK, yes, we topped ours with homemade vanilla ice cream!)
KosherEye had the pleasure of interviewing Doon Wintz, president and founder of Wholly Wholesome™.
When and why did you decide to enter the kosher market?
How did Wholly Wholesome begin? What were your first products?
What is your bestselling product?
(A KosherEye note: Wholly Wholesome™ 9” Organic Pie Shells were named "Best Pie Crust" in the November 2008 issue of Real Simple Magazine.)
Which Wholly Wholesome product is your personal favorite?
What’s in the pipeline for Wholly Wholesome?
Is there a particular homemade family pie recipe that you would like to share with our readers? (Doon loves to cook but he is intuitive and creative in the kitchen – and rarely makes the same thing twice in the same way. Doon has shared two of his favorites; both easy, both delicious – but, yes, few measurements):
Doon’s Easy Apple Pie
Doon’s Easiest Ever Ice Cream Pie