In the Spotlight
We’re on a Roll!
A Kosher TOOTSIE ROLL®
The Tootsie is truly an American institution. This edible icon, the rounded piece of chewy, chocolaty candy still looks and tastes like the very first Tootsie Roll® made over 113 years ago! It was the first “penny” candy to be individually wrapped in paper. And, even more astonishing, is that even after more than a century, this little candy roll, the tootsie remains a “penny” candy!
Looking back at the Tootsie legend:
When Leo Hirschfield hand-rolled the first Tootsie Roll® in 1896, he could not have dreamed that a great confectionery complex was being set in motion. A young immigrant, newly arrived from Austria, Hirschfield set up a small shop in New York to make candy from a recipe he'd brought from Europe. He named the candy after his daughter, Clara, whose nickname was Tootsie.” Tootsie Rolls® were an immediate hit with children in New York neighborhoods, and soon became a household name. Its growing popularity continued and in 1922 Tootsie merged with another company and became listed on the New York Stock Exchange.
During World War II, Tootsie Roll® was one of the few candies that remained in production, because of its "keeping" or long-lasting qualities. Tootsie Roll® went to war in the G.I. rations, valued and used widely by the United States troops for quick energy.
Headquartered in Chicago, Tootsie Roll Industries, its name since 1966, is one of the country's largest candy companies, with operations in the U.S, Mexico and Canada. America (and the world) have quite a sweet tooth, and Tootsie understands this. The company now produces over sixty four million Tootsie Rolls® per day, and has introduced companion products in various sizes, shapes and flavors.
Looking forward at the possibilities:
In April of 1978, Ellen Rubin Gordon was elected President of Tootsie Roll Industries. At the time, she was only the second woman to be chosen president of a New York Stock Exchange listed company. (Wow!) And she has been quite successful at that, since Ms. Gordon is still President!
KosherEye was delighted to have an opportunity to interview this pioneering executive and savvy businesswoman!
We asked Ms. Gordon for the reasons the company made the decision to go kosher. She replied, “I am pleased and excited that more people will have the opportunity to enjoy the Tootsie products. Tootsie’s sister products Andes Mints and Cella’s Cherries have been kosher certified for a long time. So this decision was arrived at naturally.” In fact, Ms. Gordon explained, “There were no ingredient changes to make Tootsie Rolls kosher; the primary change is that production is now supervised by the OU.”
And from the OU:
“We are very pleased to have Tootsie Roll® join with other leading confectionery producers who have attained OU certification in recent years. It was also gratifying for OU to guide Tootsie Roll through the certification process and bring these famous candies to the growing kosher market place,” said Rabbi Eliyahu Safran, OU Kosher’s Vice President of Communications and Marketing.
Chew on this:
Yes, Yes, Yes, even without the OU certification mark on the package — and according to the OU, go ahead and enjoy the following Tootsie Industries’ products. The OU mark will appear on new packaging in 2010. By the way, Tootsie Rolls are dairy.
Tootsie Rolls, Tootsie Fruit Rolls, Frooties and DOTS
And last “licks” from our interview:
Coming soon: Tootsie Roll Industries is going to “pop" another big kosher surprise!
Just one more thing:
Tootsie Roll Industries’ products currently certified and labeled kosher by the OK (dairy) include Cella’s dark chocolate covered cherries, Cella’s milk chocolate covered cherries and Andes Candies.
KosherEye hopes to post a list of all Tootsie Roll Industries’ kosher certified products in 2010! Contact KosherEye to tell us how you enjoy this new chew!Add a comment
Renee Chernin of Jerusalem, Israel, formerly of Atlanta, is a multi-talented friend of ours! She is an accomplished cook, foodie and writer. In conjunction with her work on an ongoing cookbook project, she shares ideas on her website, and contributes a monthly cooking column for OU.org.
Renee told us, “My days living in the Old City of Jerusalem are incredibly full. We are happy to host many American guests for Shabbat in our home, almost every week, giving me great opportunities to try out and refine my recipes.
The best tip I can give about Hanukah is that women should plan ahead, so they can enjoy the holiday. Hanukah is a special time for women. The Greeks forbade its observance and it was restored with the Maccabee victory—a victory that was due in great part to the heroine of the Hanukah story, Yehudis. In honor of our history of dignity and heroism, many Jewish women, the world over, have the custom to sit and enjoy the candles for at least a half hour after lighting the menorah. This can be a challenge since this comes at a time when we usually have to be “on.”
That’s why planning is crucial. Plan dinners that can be prepared well ahead and warmed, while we relax and enjoy the festive evenings. I identify on thekosherchannel.com many recipes that, with a bit of pre-planning, will help you enjoy cozy Hanukah nights with friends and family. This is a time for hearty, but simple, one course meals. Entrees of Brisket, Beef Bourguignon and Garden Vegetable Chili all taste better when they are made a day or two ahead and the flavors have time to meld. The chicken recipes can be made ahead, partially, and timed to come out of the oven when you want to eat. These need only one side dish and/or a salad to make a complete meal. Latkes, Dixie Corn Dollars and Fritters can be made ahead and frozen. Keep dessert simple. End a dairy meal with store bought doughnuts and your favorite ice cream; and after any meal, who can resist an edible Cupcake Menorah centerpiece.”Add a comment
Healthy, Kosher, Gourmet!
KosherEye is delighted to feature Chef Shaya Klechevsky, chef-owner of Brooklyn based At your Palate LLC, a gourmet, kosher personal chef and catering service. In addition, Chef Shaya has been featured on the Food Network show Chopped. For cooking advice and recipes, visit his website or follow him on twitter.
Chef Shaya, age 28, grew up in New York surrounded by a family from diverse cultural roots; his mother is from Egypt, and his father from Poland. He spent hours in the kitchen alongside his mother who prepared bountiful, but classic Sabbath evening meals accompanied by traditional Middle-Eastern and Polish side dishes.
After attending Brooklyn College and earning a Bachelors of Arts in Psychology with a minor in Health and Nutrition Sciences, Shaya changed his career path, and decided to pursue his passion… cooking! He enrolled in the French Culinary Institute at the International Center for Culinary Arts in New York City.
At the FCI, his culinary training included instruction on advanced cooking techniques along with learning the “secrets” to French cooking. He combined this classical culinary education with his rich culinary heritage resulting in menus featuring gourmet, nutritious and healthful kosher food.
Chef Shaya has been described as “a combination gourmet chef/food nerd...interested in the science of cooking! He loves to spout wisdom about the chemical makeup of spinach almost as much as he loves to sauté, chiffonade and butterfly.”
In our quest to find delicious ways to prepare Turkey Chops, KosherEye “challenged” Chef Shaya to develop a new healthful, luscious and unique recipe. We know that you will enjoy his creation as much as we did! Bon Appétit!
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I see that your mother is from Egypt and father from Poland. Were you a first generation American? Do you have brothers/sisters and do they love cooking as well?
Yes, I am a first generation American. I have two younger siblings: my sister Rachel who is three years younger, and my brother Ezra who is eight years younger. I can definitely say that while Ezra enjoys eating (albeit, he is a very picky eater) he'll cook when there's nobody around who can. My sister is much more comfortable in the kitchen and has been much more proactive about cooking on her own.
Where were you born and brought up?
I was born and raised in Brooklyn, in what is now known as the Madison neighborhood. Growing up, it had a largely Ashkenazi presence but in the last 10-15 years or so, a distinctly Sephardic community has developed.
Would you share some additional information on your mother's favorite traditional Middle Eastern/Sephardic dishes -
It's really anything that does not take too many steps to prepare! Recurring dishes that I know she truly enjoys are her Bamya dish - a tangy tomato sauce braised baby okra, as well as her Bangar - thinly sliced and steamed red beets in their own juice. Sometimes, the Bangar comes out like jam it's so good! My mom, when she's really feeling up to it though, will make a giant pot of Melokhia - a soup whose origins can be traced back to Ancient Egypt and has since become widely-adopted throughout the rest of the Arab Middle Eastern world.
Did you enjoy your experience on Chopped?
I had such an amazingly good time on the show! Truly from beginning to end the whole experience: from the filming of my background at the JCC of Manhattan all the way through the actual competition itself and even interacting with the judges.
Did you agree with the Judge’s decision when you were CHOPPED?
It's hard to say whether I agree or disagree with the judges' decision. There is so much subjectivity surrounding food - probably more so than any other art form because it draws on so many personal preferences. I have to say that I deeply respect my other competitors. I think all four of us are talented and devoted to our crafts, and I cannot imagine their decision was an easy one to make. Someone needed to get chopped, unfortunately it was me. However, I would have loved to have made it at least to the second round!!
What is your most popular food or menu when preparing for clients?
Two of my clients’ favorites are my Champignon en Croûte (Mushroom tartar on a crostini), Champignon Farcis (stuffed wild mushroom caps).
Would you be willing to share 3 kitchen tricks/tips?
Hmmm....well I'm not sure if these count as tricks or tips, but I think to run any kitchen efficiently, it's in the planning. Do all your mise en place (pre-preparation) well and cleanly, and make sure that the order in which you prepare your dishes makes sense (things that take longest to roast or bake unattended should be prepared first so that while they're cooking, you can move on to your next dish).
I have one tip I learned on bulk cutting cherry or grape tomatoes in half. Take two plastic quart-container lids. Place on counter, top-side down, and fit as many of the cherry or grape tomatoes as will fit on the over-turned surface. Then, take the other lid and place it on top and gingerly press down to keep the tomatoes in place. Then, with a knife that is sharp and long enough, slice through the tomatoes that are being held in between the two container lids. Instant tomato halves!
Do you only offer kosher catering? Would you consider out of town clients?
I primarily offer kosher catering. I would certainly consider out of town clients, and are willing to travel with clients and cook for them!
Who are your favorite TV chefs? or favorite chefs in general?
I have a deep respect for Jacques Pépin. I remember watching him on our local PBS TV station growing up. This of course played a very large role in my decision to go to the French Culinary Institute where he is one of the deans. On Food Network I love watching Giada De Laurentiis - she's informing and dynamic, Paula Deen for her unapologetic use of rich ingredients, Masaharu Morimoto for his discipline and genius, and Alton Brown because I'm also a big food nerd and love watching him make the science of food cool!
What are your career goals?
Overall, I feel deeply committed to a number of things. First and foremost, it is my personal and professional goal to expand the kosher palate. By that, I mean I want to show people of all cultural backgrounds, but primarily those in the United States, that kosher food isn't just brisket and matzah ball soup. That kosher food is really a guideline for how to prepare food and not the actual food itself.
With that in mind, I feel that I am in a good position to be able to look at recipes that are very un-kosher in their traditional preparation, but with some creativity and resourcefulness, I can do a whole conversion on it to create a reasonable if not perfect facsimile of the original dish. I also find myself doing a lot of cooking classes, both private and group, as well as cooking demonstrations.
Koshereye is thrilled to welcome Chef Shaya to our recipe conversion team!Add a comment