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A Brand, A Movement and A Story


KIND is a brand, a movement and a story. It all started with social entrepreneur Daniel Lubetzky who founded PeaceWorks Foods, in 1994, a “not-only-for-profit”® company.

PeaceWorks fosters economic cooperation among neighbors striving to co-exist in conflict-prone regions throughout the world, including Israel and the Middle East. PeaceWorks® launched several award-winning healthy food products, such as the popular and kosher Meditalia brand of tapenades and pestos. 

But, Lubetzky is a serious social and business entrepreneur and continued on a food journey to create a healthy snack. According to the company, “KIND was founded on the principle of holistic kindness; Instead of "Or" we say "And". We choose healthy and tasty, convenient and wholesome, economically sustainable and socially impactful. For us “being KIND,” means to “Be KIND to your body, your taste buds, and the world.”

KIND bars were born in 2003, as all natural whole nut and fruit bars, made from ingredients you can “both see and pronounce”.

Each type of KIND Bar is available in a variety of flavors – brimming with nuts and fruits, just sweet enough to satiate anyone’s sweet tooth and packed with vitamins and nutrients. We tasted assorted flavors –  and it was KIND of difficult to select the ones we liked best.

We particularly enjoyed Madagascar Vanilla Almond, Apple Cinnamon & Pecan, Dark Chocolate Nuts & Sea Salt. But honestly, we liked all of the many flavors we sampled—every one!

KIND Plus bars are available in Chocolate Cherry Cashew + Antioxidants, Almond & Coconut, and Cranberry Almond + Antioxidants. They are scrumptious, and made us feel good because we knew we were munching on  healthful snacks, loaded with antioxidants, vitamins and minerals.

KIND Nuts & Spices, one of KIND’S newest products, come in the following flavors: Dark Chocolate Nuts & Sea Salt, Dark Chocolate Cinnamon Pecan, Madagascar Vanilla Almond, and Cashew & Ginger Spice and are all 5g of sugar or less with nothing artificial.  For more information visit


We also enjoyed the KIND Healthy Grains Mix, artisanal blends of whole grains & superfoods. These bagged snackable clusters can be enjoyed by the handful, on-the-go, over yogurt or ice cream – or as we also did – as a snack with coffee. The mixes are available in six varieties: Peanut Butter Whole Grain Clusters, Vanilla Blueberry Clusters with Flax Seeds, Cinnamon Oat Clusters with Flax Seeds, Maple Walnut Clusters with Chia & Quinoa, Dark Chocolate & Cranberry Clusters and Oats & Honey Clusters with Toasted Coconut.

KIND products are kosher certified OU parve and OU-D. Check the wrapper.

In addition to these wonderful products, KIND has a remarkable mission; The DO the KIND Thing campaign. designed to simultaneously foster unexpected acts of kindness. The KIND social mission is embodied in the KIND Movement, which inspires unexpected KINDINGS – i.e., unexpected acts of kindness. Here too, the act of KINDING someone else makes both the recipient of the kindness, and the person doing the KINDING, just a little happier


If you would like to KIND someone, do watch this video. We think that the KosherEye community should create a KIND project. Do send us your suggestions.  And remember to be KIND to Your Body, Your Taste buds and the World in the New Year 5773.

For product information, or to locate a retailer near you, visit

August 29, 2012

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