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A Rising Star is Born


In 2001 the Lesaffre Group of France acquired the 100–year–old American company Red Star Yeast. Lesaffre is the world's largest yeast manufacturer with production facilities in more than 20 countries around the globe. Lesaffre was founded in 1853 and has grown to be a leader in bread–making yeast and yeast extracts.
 The company, Lesaffre Yeast Corporation, is the North American subsidiary of the global Lesaffre.  
The success of Lesaffre is credited to its technical innovation, quality, and reliability, with a passion for bringing superior yeast products to the baking industry. In North America there are three yeast production facilities; two in the USA and a third facility in Mexico. Lesaffre owns and operates the plant in Mexico; in fact, it is one of the newest, state–of–the–art yeast plants in North America. It is run under the same strict quality control and sanitation procedures as our US plants.

Red Star has been a KosherEye family tradition for 3 generations by bakers who were confident that the quality of this yeast gave their challahs and breads that extra “rise.”  That may be true, but we of course believed that it was a mother’s  or grandmother's special touch!

And, now for the 1st time in a generation, comes a new exciting product from the Red Star yeast family. DRUMROLL PLEASE…

Please Welcome PLATINUM, by Red Star − Professional quality baking made simple at home!

The new Red Star PLATINUM yeast is designed as a superior baking yeast, to take the fear out of baking. “PLATINUM is simple to use. So forgiving it takes the intimidation out of baking with yeast!” Why? According to Red Star:

  1. Strengthens the dough and improves dough tolerance to variations in kneading, rising, and flour quality

  2. Increases the amount of leavening retained in the dough

  3. Decreases the risk of the dough collapsing after proofing or during baking

  4. Increases oven "spring" and the finished volume of the baked product

  5. Works great in any bread recipe but is particularly effective in producing healthy whole grain and sweet breads that are light, airy, and larger in volume. (Think sweet challah- we did!)

  6. Certified Kosher parve by the KOF-K

  7. Does not contain any peanuts, tree nuts, potatoes, or any other products derived from these sources

  8. Dairy-free, egg-free and vegan

  9. NOT gluten free

  10. KosherEye used PLATINUM yeast to make our Sweet Yom Tov Challah recipe. The results were awesome! The rise, the dough handling, and the taste made a challah that we look forward to serving at our Rosh Hashanah table. (Yes, who could resist, we included a tasting sample in our batch)

    Linda Nelsen, consumer relations specialist Lesaffre Yeast Corporation, shares several important yeast baking tips – very helpful to insure successful yeast dough results.

    For all that you “Knead" to know about Red Star PLATINUM yeast visit their website.

    Watch this video demonstration on how to use the Hand Kneading method to make yeast bread. There are some very good yeast tips in the video. To view Bread Machine and Stand Mixer methods, click here.

    September 9, 2012

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